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PDF) Drivers of Green Brand Equity and Green Purchase Intention in Emerging Markets
Green Brand Equity in industrial B2B markets
PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar
Green Brand Equity in an Emerging Economy: Ghana in Perspective | SpringerLink
Sustainability | Free Full-Text | Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness
The Moderating Effects for the Relationships between Green Customer Value, Green Brand Equity and Behavioral Intention
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PDF] The Factors Affecting Green Brand Equity of Electronic Products in Thailand | Semantic Scholar
Frontiers | Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth
Sustainability | Free Full-Text | Effect of Green Attributes Transparency on WTA for Green Cosmetics: Mediating Effects of CSR and Green Brand Concepts
Sustainability | Free Full-Text | Improving Consumer-Based Green Brand Equity: The Role of Healthy Green Practices, Green Brand Attachment, and Green Skepticism
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
PDF] The Impact of Brand Crisis on Consumers' Green Purchase Intention and Willingness to Pay More | Semantic Scholar
Antecedents of Green Brand Equity: An Integrated Approach | SpringerLink
PDF] Brand Equity of Green Products through Customer Trust and Customer Value | Semantic Scholar
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
The Effect of Greenwash Index on Green Brand Equity | Download Scientific Diagram
The effects of green brand equity on green word of mouth: the mediating roles of three green factors | Emerald Insight
Yu-Shan Chen model for the drivers of green brand equity. | Download Scientific Diagram
PDF] Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry | Semantic Scholar
Impact of green marketing, greenwashing and green confusion on green brand equity
Green innovation and brand equity: moderating effects of industrial institutions | SpringerLink
Proposed model for green marketing, brand equity, and green purchasing... | Download Scientific Diagram