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PDF] Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry | Semantic Scholar
Sustainability | Free Full-Text | Improving Consumer-Based Green Brand Equity: The Role of Healthy Green Practices, Green Brand Attachment, and Green Skepticism
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Green innovation and brand equity: moderating effects of industrial institutions | SpringerLink
Sustainability | Free Full-Text | Effect of Green Attributes Transparency on WTA for Green Cosmetics: Mediating Effects of CSR and Green Brand Concepts
Green Brand Equity in an Emerging Economy: Ghana in Perspective | SpringerLink
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
PDF] The Factors Affecting Green Brand Equity of Electronic Products in Thailand | Semantic Scholar
PDF] Brand Equity of Green Products through Customer Trust and Customer Value | Semantic Scholar
Antecedents of green behavioral intentions: a cross‐country study of Turkey, Finland and Pakistan - Konuk - 2015 - International Journal of Consumer Studies - Wiley Online Library
Developing Perceived Greenwash Index and Its Effect on Green Brand Equity: A Research on Gas Station Companies in Turkey | Semantic Scholar
PDF] The Impact of Brand Crisis on Consumers' Green Purchase Intention and Willingness to Pay More | Semantic Scholar
Antecedents of Green Brand Equity: An Integrated Approach | SpringerLink
Measuring a multidimensional green brand equity: a tool for entrepreneurship development | Emerald Insight
Yu-Shan Chen model for the drivers of green brand equity. | Download Scientific Diagram
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PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar
Proposed model for green marketing, brand equity, and green purchasing... | Download Scientific Diagram
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
Effects of restaurant green practices on brand equity formation: Do green practices really matter? - ScienceDirect
PDF] Impacts of Green Marketing on the Green Brand Image and Equity in Banking Sector | Semantic Scholar
Managing green brand equity: the perspective of perceived risk theory | SpringerLink
The effects of green brand equity on green word of mouth: the mediating roles of three green factors | Emerald Insight
1 Drivers of Green Brand Equity (GBE). (Source: Authors) | Download Scientific Diagram