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PDF] Green Marketing - The impact on consumer-based brand equity : a  quantitative study among the Swedish Generation Y in the fashion clothing  industry | Semantic Scholar
PDF] Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry | Semantic Scholar

Sustainability | Free Full-Text | Improving Consumer-Based Green Brand  Equity: The Role of Healthy Green Practices, Green Brand Attachment, and  Green Skepticism
Sustainability | Free Full-Text | Improving Consumer-Based Green Brand Equity: The Role of Healthy Green Practices, Green Brand Attachment, and Green Skepticism

Brand equity word cloud with green banner Stock Photo - Alamy
Brand equity word cloud with green banner Stock Photo - Alamy

Green innovation and brand equity: moderating effects of industrial  institutions | SpringerLink
Green innovation and brand equity: moderating effects of industrial institutions | SpringerLink

Sustainability | Free Full-Text | Effect of Green Attributes Transparency  on WTA for Green Cosmetics: Mediating Effects of CSR and Green Brand  Concepts
Sustainability | Free Full-Text | Effect of Green Attributes Transparency on WTA for Green Cosmetics: Mediating Effects of CSR and Green Brand Concepts

Green Brand Equity in an Emerging Economy: Ghana in Perspective |  SpringerLink
Green Brand Equity in an Emerging Economy: Ghana in Perspective | SpringerLink

Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience  from a Systematic Literature Review
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review

PDF] The Factors Affecting Green Brand Equity of Electronic Products in  Thailand | Semantic Scholar
PDF] The Factors Affecting Green Brand Equity of Electronic Products in Thailand | Semantic Scholar

PDF] Brand Equity of Green Products through Customer Trust and Customer  Value | Semantic Scholar
PDF] Brand Equity of Green Products through Customer Trust and Customer Value | Semantic Scholar

Antecedents of green behavioral intentions: a cross‐country study of  Turkey, Finland and Pakistan - Konuk - 2015 - International Journal of  Consumer Studies - Wiley Online Library
Antecedents of green behavioral intentions: a cross‐country study of Turkey, Finland and Pakistan - Konuk - 2015 - International Journal of Consumer Studies - Wiley Online Library

Developing Perceived Greenwash Index and Its Effect on Green Brand Equity:  A Research on Gas Station Companies in Turkey | Semantic Scholar
Developing Perceived Greenwash Index and Its Effect on Green Brand Equity: A Research on Gas Station Companies in Turkey | Semantic Scholar

PDF] The Impact of Brand Crisis on Consumers' Green Purchase Intention and  Willingness to Pay More | Semantic Scholar
PDF] The Impact of Brand Crisis on Consumers' Green Purchase Intention and Willingness to Pay More | Semantic Scholar

Antecedents of Green Brand Equity: An Integrated Approach | SpringerLink
Antecedents of Green Brand Equity: An Integrated Approach | SpringerLink

Measuring a multidimensional green brand equity: a tool for  entrepreneurship development | Emerald Insight
Measuring a multidimensional green brand equity: a tool for entrepreneurship development | Emerald Insight

Yu-Shan Chen model for the drivers of green brand equity. | Download  Scientific Diagram
Yu-Shan Chen model for the drivers of green brand equity. | Download Scientific Diagram

Impact of green marketing, greenwashing and green confusion on green brand  equity
Impact of green marketing, greenwashing and green confusion on green brand equity

PDF] Impact on Green Purchase Intention by Brand Equity Dimension |  Semantic Scholar
PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar

Proposed model for green marketing, brand equity, and green purchasing... |  Download Scientific Diagram
Proposed model for green marketing, brand equity, and green purchasing... | Download Scientific Diagram

Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience  from a Systematic Literature Review
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review

Effects of restaurant green practices on brand equity formation: Do green  practices really matter? - ScienceDirect
Effects of restaurant green practices on brand equity formation: Do green practices really matter? - ScienceDirect

PDF] Impacts of Green Marketing on the Green Brand Image and Equity in  Banking Sector | Semantic Scholar
PDF] Impacts of Green Marketing on the Green Brand Image and Equity in Banking Sector | Semantic Scholar

Managing green brand equity: the perspective of perceived risk theory |  SpringerLink
Managing green brand equity: the perspective of perceived risk theory | SpringerLink

The effects of green brand equity on green word of mouth: the mediating  roles of three green factors | Emerald Insight
The effects of green brand equity on green word of mouth: the mediating roles of three green factors | Emerald Insight

1 Drivers of Green Brand Equity (GBE). (Source: Authors) | Download  Scientific Diagram
1 Drivers of Green Brand Equity (GBE). (Source: Authors) | Download Scientific Diagram